Overview helps embed CRM integrations into your app.
We connect your app to dozens of others and let you integrate with all of them at once, without learning how each connected application works. We achieve this using a combination of integration Building Blocks that work across all applications and powerful User Interface that lets your users customize integrations to match their unique setup. Overview

Getting Started

The simplest way to learn about is to go through our Getting Started Guide. In a few minutes it will give you an idea of how to build CRM integrations with our platform by walking you through the process end-to-end.

How it Works

For a deeper dive, start with How it Works article that will get your familiar with the main concepts and mental models of building universal integrations.


Almost everything you can do with you can do through API. Check out our REST API and SDK references to understand how it works.